My last blog rather depressingly noted that we can’t really do much to drive our sports clubs forward. (Didn’t it??) Well - if you read it wrong - then you may have taken that from it. However - it was written to highlight the need to position your workload in the right manner. Understand where you are in the marketplace and listen to your customers. It is no fun to believe that what you are doing has limited impact - but again - that was not the point. Everything we do should be about making an impact, about improving what we do. In the short term - we need to listen more than to preach. But in the long term - our preaching will hopefully have far more of any impact - and that is where the fun comes.... (finally - some fun!)
If you work at (or plan to work at) a well established sports set up - then more than likely you have an existing audience of passionate supporters - who will follow your club pretty much through anything. Well done - you are at a mature operation - it should be easier to move things forward.
If you work at a new franchise (for the American audience), or a poorly supported team - then your efforts are likely to be less well followed.